PR
Well researched and targeted press coverage can be an efficient and cost effective alternative to paid for advertising. Editorial coverage holds the reader's attention longer and also allows readers to consume more information. As it's an independent point of view, coming from a professional journalist, readers trust the integrity of the information. The team at Sponge can identify stories that have the correct hook or angle for specific publications, write professional press releases and distribute to a wide range of press contacts.
Ben and Tracy have extensive knowledge of how to write for a targeted audience. Their experience providing research and quotes for publications often enables journalists to simply place full press releases ready for print, ensuring you communicate the information you want.