Advertising
Well designed and strategically placed advertising can leave a lasting impression on potential customers. Creativity combined with a clear, consistent message can have huge impact, creating raised awareness of your brand, products and services. Ads that incorporate a call to action will generate increased customer response levels that can be monitored through to the achievement of that vital sale.
Left side of the Sponge (Analytical)
- Identifying your target market
- Researching your key selling points
- Researching target publications
- Comparing and negotiating advertising costs
Right side of the Sponge (Creative)
- Creating a number of alternative themes
- Positioning the brand for the target audience
- Choosing which message to communicate depending on target audience
- Designing memorable advertisements